1. Sellora AI Platform User Manual
Sellora Manual
  • Sellora AI Platform User Manual
    • Introduction
    • Getting Started
    • Home
    • Organisation
    • Products & Services
    • Brand Guidelines
    • Sellora Labs Testing
    • Wizard
    • Companies
    • People
    • Campaigns
    • Outreach
    • Opportunities
    • Content Library
    • Reports
    • Imports
    • Connected Tools
    • Outreach Settings
    • Billing
    • Audit
    • Manage Account & Organization Settings
    • Ask Nora
    • Notifications
  1. Sellora AI Platform User Manual

Outreach

The Outreach module under Sales Manager allows you to review sales outreach activity across contacts, companies, products, campaigns, and communication channels.
Go to:
Sales Manager → Outreach
Screenshot 2026-09-01 at 12.48.09.png

Review Outreach Activity#

The Outreach page displays recorded sales engagement activity.
Screenshot 2026-09-01 at 12.49.04.png
The main activity table includes information such as:
Date — the date the outreach activity occurred.
Channel — the communication method used, such as Email or Call.
Direction — identifies whether the activity is Inbound or Outbound.
Campaign — shows the campaign associated with the outreach activity.
Responsible person — identifies the user responsible for the outreach activity.
Contact name — shows the person associated with the outreach record.
Note: The Outreach table is horizontally scrollable. Slide the table to the left to view additional columns that are outside the visible area.
Select an individual outreach record to open the Outreach Details page and review the complete activity information.
After sliding the table to the left, additional columns can include:
Screenshot 2026-09-01 at 12.49.53.png
Contact name
Company
Email
Phone number
Product
This allows you to review both the outreach activity and the contact information associated with each record.
Use Search outreach... to search the displayed outreach records.
Select Refresh to retrieve the latest outreach information.

Filter Outreach Records#

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The Outreach page provides filters to narrow the displayed records by:
Contact
Company
Product
Channel

Filter by Contact#

Select Contact to display the contact filter.
Screenshot 2026-09-01 at 12.54.56.png
You can:
Search for a contact using Search contacts...
Select a specific contact
Select All contacts to display outreach for all contacts
The Outreach table updates according to the selected contact.

Filter by Company#

Select Company to filter outreach records by company.
Screenshot 2026-09-01 at 12.52.26.png
Use Search companies... to locate a company, or select one from the available list.
Select All companies to remove the company-specific filter.

Filter by Product#

Select Product to display outreach associated with a particular product.
Screenshot 2026-09-01 at 12.53.27.png
Use Search products... or select one of the available products.
Select All products to display records across all products.

Filter by Channel#

Select Channel to filter outreach records according to the communication method.
Screenshot 2026-09-01 at 12.53.55.png
Available channels can include:
Email
Call
Select All channels to display activity from every available channel.

Sort Outreach Information#

Columns that display a sorting indicator can be selected to change the order of the records.
Screenshot 2026-09-01 at 12.56.30.png
Select a supported column header:
1.
Once to sort in one direction.
2.
Again to reverse the sorting direction.
3.
A third time to clear the sorting.

Contact Viability#

The Contact viability column indicates whether contact information is available or valid for outreach.
Viability indicators can include:
Email
Mobile
Some imported contacts may require their contact information to be verified or re-verified before it can be used for outreach.

View Outreach Details#

Select an individual record from the Outreach table to open the full details of that outreach activity.
Screenshot 2026-09-01 at 12.37.39.png
The Outreach Details page provides additional information about the selected email or call, the associated contact, and the campaign.

Outreach Summary#

At the top of the page, you can review a summary of the outreach activity, including:
Screenshot 2026-09-01 at 12.39.25.png
Contact and campaign name
Channel — such as Email or Call
Date
Direction — such as Outbound
Status — shows the current status of the outreach, such as Completed

Email Outreach Details#

For an email outreach activity, the Email sent section displays the email that was sent to the contact.
Screenshot 2026-09-01 at 12.40.25.png
Depending on the outreach record, this can include:
Channel
Campaign
Recipient email address
Subject
Email content
This allows you to review the exact communication associated with the selected outreach activity.

Contact Details#

The Contact panel displays information about the person associated with the outreach.
Screenshot 2026-09-01 at 12.41.27.png
Available information can include:
Contact name
Job title
Company
Email address
Phone number
Select View Person Details to open the associated person's profile and review their complete information.
Select Company to access the company associated with the contact.

Outreach Information#

Screenshot 2026-09-01 at 12.42.55.png
The Outreach panel provides additional information about the activity, including:
Channel
Direction
Responsible person
Campaign
The Responsible person identifies the user responsible for the outreach activity.
Tip: Use the Outreach Details page when you need to review the communication that was sent, identify the associated campaign, check the responsible person, or access the related contact and company information.
To return to the main Outreach page, select Outreach from the breadcrumb at the top of the page.

Table Navigation#

At the bottom of the Outreach table, you can review the number of displayed records and manage table navigation.
Use:
Rows to select how many records are displayed per page.
Prev to move to the previous page.
Next to move to the next page.
The page indicator to identify the current page.
If some columns are outside the visible area, use the horizontal scrollbar and slide the table to the left to access the remaining outreach details.
Tip: When reviewing an outreach record, slide the table horizontally to make sure you have checked both the activity information and the associated contact, company, email, phone number, and product details.

Before Using Outreach#

Complete the relevant setup before managing outreach:
1.
Add or synchronize Companies and People.
2.
Confirm contacts have the required email addresses or phone information.
3.
Complete Organisation and Products & Services information.
4.
Configure Brand Guidelines.
5.
Review Administration → Outreach Settings.
6.
Create the required campaign under Sales Manager → Campaigns.
Important: Available outreach activity and options depend on the campaigns, contacts, products, and outreach configuration available in your workspace.

Outreach and Campaigns#

Campaigns define the audience and outreach approach used for sales engagement.
Campaign approaches can include:
Email
Call
Multi-touch
Campaign-related activities can then be reviewed from the Outreach page.

Typical Outreach Workflow#

1.
Create and configure a campaign.
2.
Run the required outreach activity.
3.
Open Virtual SDR → Outreach.
4.
Review the recorded outreach activities.
5.
Use Contact, Company, Product, or Channel filters to narrow the records.
6.
Slide the table horizontally when you need to view additional information.
7.
Select an outreach record to open the Outreach Details page.
8.
Review the communication, contact information, campaign, responsible person, direction, and status.
9.
Select View Person Details when you need to access the associated person's full profile.

Why is Outreach Important?#

Outreach provides a central location for reviewing sales engagement activity.
It helps you:
Review email and call activity.
Identify inbound and outbound interactions.
Connect outreach activity with campaigns.
Review contact viability.
Filter activity by contact, company, product, or channel.
Identify who performed an activity.
Access associated contact and company information.
Review the product connected with an outreach record.
Open the related People
Modified at 2026-09-01 10:27:27
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